Building a Sales Driven Organization
When it comes to building a business many owners focus on their operations, customer service, and financial processes, but the sales process is often left open to interpretation.
This typically happens for one of two reasons, either because there is a belief in the organization that every sales event is different and therefore we cannot put a process around it, or the belief that sales people have to sell “their own way” to be successful. These beliefs then lead to inconsistent results and the inability to forecast accurately. If businesses want to break out of this inconsistency they need to commit to developing their sales process.
Sandler believes that sales growth can be predictable if you pay attention to the four pillars of sales growth which are skill development, the right people, a structure that is repeatable and a strategy that makes sense. This seminar focuses on those four pillars and what business owners need to be doing in their companies to create a sales driven organization.